Business in the USA: make sure you ask yourself these 7 essential questions before starting a business abroad.

Many people have a dream of opening or expanding their own business in the United States. Despite fear, bureaucracy and uncertainty, the country, which comprises the largest economy in the world, has one of the lowest costs of goods and inputs and companies have no corporation tax. That is why this opportunity attracts so many Brazilians.

But what can you do before starting a company in the US? Many old concepts are still being used when starting a new entrepreneurial project, but before talking about the characteristics and more bureaucratic issues, entrepreneurs need to ask themselves some basic questions when investing in this experience.

What drives me to start my company?

Here the initial idea is to ask yourself about your main motivation when you want to start a company. Think about things you believe in that could impact people in the future. Avoid the obvious, which is to focus on profit, and think about purposes. Jot down ideas that make your heart beat faster and analyze your motivations. An enterprise with no real purpose will have difficulty selling the products.

What kind of business do I intend to build?

Here you need to understand what you want and how you imagine your business to be seen in a few years. Before you open it, is essential that you think about people and companies that you admire, projecting your ideals. Think about brands, enterprises and people that you believe have built a great company and realized a well executed project. Think also about the values you appreciate from these companies, are they the same as yours? How can you put that into practice? Set it as a goal so you can also leave your legacy.

What is the culture that I want to push forward by opening my company?

When you analyze and think about the future of your company, you understand that building something requires more than a lot of effort, determination and that makes you become a mirror. So think about the culture you want to push forward in this process. When you train a team of employees to help develop your business, all your initial effort, character, personal dreams are transferred to them. You pass on your purpose. And sharing these questions is very important for you to shape the company’s culture and maybe that’s the reason why the company becomes known.

What are my values?

Thinking about values is essential when it comes to building a good business. Most companies keep the good old trio “mission, vision and values” because they understand that it is necessary to maintain this identity. Think of a list of values that you admire and believe are essential to you and from that create the values of your company according to your principles. This is an important step for people to understand who you are and who your company is.

What’s my vision for the future?

Your vision of the future is also aligned with your purpose and what you expect for your company. Knowing what motivates you makes it easier to visualize the horizon of your business. Think about where you want and can go with your company and visualize the goals you want to achieve with your business. Having a vision of the future when starting an entrepreneurial project is important to understand the paths you can take.

What impact do I want to make on the world?

An important step in building your company is to think beyond the box and understand what impact you want to promote, whether in the neighborhood, the city, the state or worldwide.

Think about the consequences you want to cause with your products and services. If you want to be inspired, analyze some businesses based on the trend of sharing economy.

Why am I the best person to do that?

After all these questions, it’s crucial that you ask yourself what your differential is. It’s no use knowing what you want if you don’t stand out in the market. Think about what is special about your product, analyze if you are the best person to do what you do and understand your difference between companies and people who work with the same segment. These questions will help you to better understand why you need to start a company.